I believe that we are all the result of our life’s circumstances and decisions. I also believe that only a change in one’s circumstances can bring true change in the person. Change leads one into the unknown, but also into new experiences. My experience at Grand Canyon University is perhaps the most precious in my life. An experience that turned a boy into an independent man who knows the exact purpose of his life.  

To be able to find one’s purpose, first an opportunity has to be presented.  Grand Canyon University offered me that chance.  To get an education, to play sports, compete, train, travel, work and most importantly become a better version of myself every day.

Although my experience at GCU was life changing, it wasn’t until I started working at Grand Canyon University that I realized that the whole experience could have been better had I been prepared in time. As an admission counselor at Grand Canyon University, I had the opportunity to see how many steps a student in America takes into account prior into choosing and enrolling in college. At the same time, I had an opportunity to share my story and contribute as much as I can to help new kids find their purpose or at least a school that will give them as much as Grand Canyon University has given me.

Chance.

Lopes up,

Boško Jovićević
Founder United PHX

BIOGROPHY

Boško Jovićević was born in 1984 in Serbia, Belgrade. He started his football career at the age of 9 in FK Radnički Jugopetrol, today Radnički Novi Belgrade. In 2002, together with his team, he won the Youth National Cup of Yugoslavia. However, due to the lack of options to continue playing football professionally, he decided to study and play soccer in the United States of America.

He attended Grand Canyon University in Phoenix, Arizona and graduated with a degree in Marketing. In 2007, he was named PacWest Conference Player of the Year https://gculopes.com/news/2010/1/27/MSOC_0127102418.aspx

He started his professional career at his university as an Admission Counselor and at the same time completed his master’s studies in Leadership. He worked with high school students and their parents as a university representative. He was responsible for communicating with prospective students and their families, introducing the school’s programs and services, answering questions about admission requirements, financial aid and more. After two years, he was promoted to the position of Regional Admission Manager, to lead a team of 16 Admission Counselors in California and Nevada.

After 7 years in America, he decides to return to Serbia and start his own business, still connected to America. As a co-founder, he opened the outsourcing company Morph Networks, which provided services to American companies in sales, customer support, logistics, IT, marketing and administration. The business started with 3 employees, and 6 years later, at the time of sale, the company had 120 employees. Meanwhile, in 2019, he was nominated for “EY Entrepreneur of the Year”.

Realizing during the development of Morph Networks that his passion is to develop and work with young people, he started the UnitedPHX organization which is a result of his professional and life experience in America. Through United PHX, he wants to help high school students from our region to study in college, athletes to continue playing sports, and make their dreams come true!